Why is Understanding Body Language So Important?

Understanding body language seems like a no brainer. Obviously, it is good to know if people are communicating something with their body. It probably makes you better at poker right? But is it really such a big deal?

But the reason that understanding body language is so important because it doesn’t just give you access to a little bit more of the what the person means to say. It gives you access to A WHOLE LOT MORE.

Ready for the mind blowing statistic? Only 7% of the meaning we take from a conversation has to do with the actual words that are said. Think about that. If you only relied on the words that would be like only catching every 14th word of a conversation. Now does it make sense why text messaging has so many miscommunications?

The 7% statistic come from a study conducted by Albert Mehrabian:

In 1971, Albert Mehrabian published a book Silent Messages, in which he discussed his research on non-verbal communication. He concluded that prospects based their assessments of credibility on factors other than the words the salesperson spoke—the prospects studied assigned 55 percent of their weight to the speaker’s body language and another 38 percent to the tone and music of their voice. They assigned only 7 percent of their credibility assessment to the salesperson’s actual words.

So understanding body language isn’t just kind of important. It is super important! If you feel like you have been struggling to understand exactly what is going on around you, you may be in dire need of body language training. By learning a few simple tricks and tactics you can improve 93% of your communication!

If you are interested in mastering the art of non-verbal communication; if you want to be able to analyze the unspoken intentions of others in business, dating and negotiation, please sign up on our mailing list here:

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